Management Today - UK perfume's sweet smell of success

The article gives a brilliant overview of the dynamics in the British perfume industry, and indeed globally. There's been a definite rise over the last few years of independent and niche perfumes and fragrances.

As I say in the article: 'Perfume appreciation has moved from the brand to recognition of the craft. It's part of a wider move away from branded culture. I want to remain a family business.'

If you want to read the article, follow the link below:

http://www.managementtoday.co.uk/news/1323421/uk-perfumes-sweet-smell-success/

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