The article gives a brilliant overview of the dynamics in the British perfume industry, and indeed globally. There's been a definite rise over the last few years of independent and niche perfumes and fragrances.
As I say in the article: 'Perfume appreciation has moved from the brand to recognition of the craft. It's part of a wider move away from branded culture. I want to remain a family business.'
If you want to read the article, follow the link below: