Art of Perfumery

Management Today - UK perfume's sweet smell of success

15/12/2014


A very interesting read on the rise of the niche fragrance market in Britain, and the excitement that this is generating. This extremely well researched piece mentions the brilliant “Roullier White’s” support of independent fragrances, and I’m also picked out as being one of the “Five ‘Punk’ British perfumers to watch”.

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Management Today - UK perfume's sweet smell of success

Pregnant women and their sense of smell - what happens and what can I do to help it?

17/10/2014


Have you ever wondered why pregnant women suddenly hate the smell of their favourite perfume? Or detest a random scent?

Well in November's edition of the Mother & Baby magazine, Ruth explain the reasons behind this phenomenon, and give some tips on what smells might help.
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Pregnant women and their sense of smell - what happens and what can I do to help it?

Mums, odours and memories

20/03/2014


Why do I associate certain smells with specific memories? Why can odours trigger such powerful responses in us? Why do I find it hard to pinpoint exactly how I know a smell?

These are some of the questions touched on in this interesting piece on the fascinating link between our mothers and our sense of smell. 


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"Perfume is just like a striptease" - Ruth bears all in fascinating Day in the Life article

18/02/2014


In women's healthy lifestyle magazine Top Santé, Ruth describes what a typical day in her life as a perfumer is like. Starting with a meeting in London to get a brief for a new project, to mixing and experimenting with new fragrances and materials. 


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"Perfume is just like a striptease" - Ruth bears all in fascinating Day in the Life article

Ruth stars in the BSP's wonderful book - British Perfumery, A Fragrant History

04/02/2014


British Perfumery, A Fragrant History

It was particularly exciting to see my name in print recently, in the context of a celebration of 50 years of perfumery in Britain. 

The book talks about my exciting career as a perfumer and how I went about creating my own niche brand of fragrance products. As a former President of the British Society of Perfumers, I'm thrilled and impressed by this magnificent book; it makes me proud to be a British perfumer!
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Ruth stars in the BSP's wonderful book - British Perfumery, A Fragrant History

The Guardian - How do I become … a perfumer

19/12/2013


In this article in the Guardian, Ruth explains her journey in the perfume world. The article explains:

"Perfumery is a small industry - supposedly there are more astronauts than perfumers in the world..."


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The Guardian - How do I become … a perfumer

Using scent in the workplace - Avanta case study

19/11/2013


Success, it seems, can be bottled: Avanta, the leading workspace provider for SMEs and growing businesses, has launched its own bespoke fragrance for the workplace - ‘Ascent’ by Avanta. Avanta worked with renowned perfumer, Ruth Mastenbroek, who advised and guided Avanta through the process of creating the signature scent to stimulate productivity. Formerly President of the British Society of Perfumers, Ruth undertook a degree in chemistry at Oxford and trained with some of the best perfumers in the industry at Grasse – a town in France famous for its perfume. Read more...

Using scent in the workplace - Avanta case study

Perfume and Love

27/01/2011


If perfume be the food of love...

Perfume has been used from time immemorial as an aphrodisiac. Prepare yourself for some surprises because aphrodisiacs are charaterised by more that the pretty, sultry, exotic qualities of flowers like tuberose, jasmine and orange blossom.Read more...

Perfume and Love

Fragrant Facts

23/04/2010


Every perfumery ingredient has a unique odour profile: how it evaporates on a scent strip. Perfumers memorise the odour profile of more than a thousand ingredients.Read more...

Fragrant Facts

Microencapsulated Scentwear

02/12/2010


I came up with the idea of the Scented Bathrobe so that you can wrap yourself in it after the bath and feel subtly more sexy than in an ordinary robe! The scent just makes you feel good... even if you are on your own with a box of chocolates in front of your favourite TV programme!Read more...

Microencapsulated Scentwear

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